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Monty Videos

Series of golf instruction videos for De Vere with Colin Montgomerie

Project Description

In his role as brand ambassador for De Vere Hotels Colin Montgomerie completed a series of golf instruction videos at The Carrick in Loch Lomond in May 2014. De Vere asked TMC to film and edit the videos with a view to using them in social media, online marketing and various PR initiatives.

It was important that each video production had a strong brand identity with a standardised theme that was dynamic and stylised to suit the target market. This is just one of a series of six golf instruction videos covering everything from bunker control to finding fairways. In addition, a short corporate video production was filmed where Colin acted out a series of roles within The Carrick including the welcoming of guests and handing out score cards at the first tee.

The videos are a great example of brand content marketing. They have been hugely popular and it is easy to see why as Colin delivers his golf advice in a natural, direct, authoritative and energetic style. A must watch for any amateur golfer.

Project Detail

CLIENT: De Vere Hotels Group
CREATIVE DIRECTOR: Ian Palmer
DoP: Paul Russell
Camera Assistant: Vincent Mulligan
Location: The Carrick, Loch Lomond



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