Product demonstration videos for LED TV range
Goodmans are a long established British consumer electronics brand. Having recently launched an e-commerce website (created by The Marketing Café) we were commissioned to develop a series of product videos to help increase conversions on the website.
The first step in the process was to gain a thorough understanding of the products and how they worked. We then created the storyboards and scripts for the presenter. TMC took charge of finding a suitable presenter who had to come across as personable, knowledgable and authentic. The videos needed to be believable in the sense that the presenter was to be perceived as a genuine employee of the company and not a professional actor.
The shoot took place over three days in the showroom of Goodmans TV at their factory in County Durham. Following the three days of filming we produced a total of 13 product videos of which this is just one. Since the launch of the product videos the sales conversions on the e-commerce website have seen a significant increase.
“Consumers are very responsive to videos when researching products to buy, so this type of video marketing is proving to be particularly effective for us. The Marketing Café have led us through the process and done a marvellous job. We would highly recommend them.” – Goodmans TV.
Goodmans has been a great British brand since 1923 when it began manufacturing loudspeakers for the UK market. Since then the company has evolved to become one of the UK’s leading brands in the LED TV market. True to tradition, all of our TVs are manufactured in the UK by Cello Electronics with customer service and after sales support also based at our plant in County Durham.
Goodmans defies the industry norm by striving to develop and manufacture technologically advanced consumer electronics products. This includes LED TVs, soundbars, TV cabinets, digital tablets and a wide range of essential accessories.
Our innovative range of LED TVs are all manufactured in the UK at our state-of-the-art plant in County Durham. With many years of UK production experience behind us we cater for most screen sizes from 16 – 85 inch.
As well as a pioneering LED TV range, Goodmans focuses much of its efforts on providing the best after sales service in the industry. Our goal is not only to provide an efficient and professional after sales facility, but also to offer superior technical support. Both of these services are highly advanced in comparison to the after sales services offered by our competitors.
By investing a lot of time, knowledge and expertise in the manufacture and production of high quality LED TVs, Goodmans is frequently at the forefront of new, ground-breaking concepts. This means that Goodmans often bring revolutionary technologies to the market much earlier than many of its competitors, such as the introduction of the UK’s first LED TVs with integrated DVD, Traveller TVs, Smart TVs and now 4K Ultra HD at market leading prices.
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CLIENT: Goodmans TV
CREATIVE DIRECTOR: Ian Palmer
DOP: Paul Russell
LOCATION: County Durham