Product and brand video for Alerta mats used in care homes
Spearhead wanted a promotional marketing video to support the launch of Alerta Medical, TMC was asked to produce a series of product videos. The video had to demonstrate the features and benefits of the products as well as how they could be used in care homes and other similar environments.
Product demonstration video looking at Spearhead’s Alerta mats which are used in care homes to alert staff to residents on the move. The Alerta products are specialised pressure mats supplied to care homes that sound an alarm when patients get out of bed or a chair.
The footage was shot over one day. Two actors were commissioned along with a professional voiceover artist. We wrote the voiceover script before creating the storyboard. The final edit for this brand video and all the other product videos have been designed to build the brand identity. The videos have been successfully launched at various trade shows.