Product demonstration video looking at Spearhead’s Alerta mats which are used in care homes to alert staff to residents on the move.
In order to help sell these specialist mats to trade customers, Spearhead wanted a promotional marketing video. The video had to demonstrate the features and benefits of the products as well as how they could be used in care homes and other similar environments.
To support the launch of Alerta Medical, TMC was asked to produce a series of product videos. The Alerta products are specialised pressure mats supplied to care homes that sound an alarm when patients get out of bed or a chair.
We produced a series of five videos, this being the first brand video to promote the overall concept. The footage was shot over one day at the clients head office using their showroom facilities. Two actors were commissioned along with a professional voiceover artist.
The Marketing Café developed the concept and wrote the voiceover script before creating the storyboard for final client approval. This allowed us to preplan and prepare for each scene in advance of the shoot. The final edit for this brand video and all the other product videos have been designed with very specific graphics and a theme to help build the brand identity.
The videos have been successfully launched at various trade shows and used online to encourage e-commerce sales.
Ian Palmer – Producer/Director/Editing