Cello – Solar TV
The world's first solar powered TV package
This is the world’s first solar-powered TV package. In order to launch it into the African market, it needed a detailed explanation. The brief with this video was to clearly illustrate the technology for both B2B and B2C customers. These Cello TVs are a world first. They can be operated in remote regions of the world where electricity supply is either regularly disrupted or non-existent. The 22” and 32” solar-powered all-in-one packages include the LED TV, portable solar panel, TV aerial and lighting in one box.
Product demonstration video explaining the innovative new solar TV concept developed for the African market. The Cello solar-powered TV is an out of the box solution that is simple to operate. The TV is positioned in the house whilst the solar panel and smart antenna are placed in a suitable location outdoors. To see for yourself have a look at the product video which explains in detail how the package works and the ease with which it can be set up in the home.
We shot this video in the Ayrshire studio and combined the product shots with graphics, animations and FX in post-production. In addition, we wrote a sales script for the product demonstration and sourced professional voiceovers in both English and Swahili languages. The video has been used successfully in numerous environments. This includes on the Cello Solar website, YouTube Channel, sales meetings, email marketing and at exhibitions.