Forrest Media – CityScreen

A short video providing an overview of Forrest Media's digital advertising screen portfolio

Forrest Media – CityScreen

A short video providing an overview of Forrest Media's digital advertising screen portfolio

Why?

These giant digital screens have to be seen to be believed. Forrest Media are the best at what they do, but media buyers based in London don’t always appreciate that. TMC was briefed to create a short high impact video that featured the sites in each location. As well as showcasing the advertising displays the video incorporates animated graphics with supporting sales statistics.

What?

This is a promotional video to present the 20 giant premium digital advertising screens in the Forrest portfolio. Forrest Media are Scotland’s leading outdoor advertising solution with giant digital premium sites located across Glasgow, Edinburgh, Newcastle and Manchester. Branded CityScreen, this rapidly expanding network is now made up of 20 screens giving companies a great way to promote their brands in the super-premium out of home media sector.

How?

This video helps to place the buyers in front of the screens, so they can see the visual impact and the amount of traffic passing by. This two-minute corporate video utilises time-lapse, drive-by stabilised footage and live-action. Forrest Media use the video on their YouTube channel, website and during sales presentations. It has worked really well in helping to sell the premium advertising space to agencies across the UK.

"I’ve used one or two other video production companies in the past, but TMC displayed a much quicker level of understanding and rapidly picked up what we were looking for in every brief."

Marc Keenan – Managing Director | Forrest Media

Crew members

Ian Palmer – Producer/Director/Editing
Paul Russell – DoP

Video transcript

Forrest CityScreen
Super premium large format digital screens by Forrest Media
Glasgow, Edinburgh Newcastle & Manchester, 20 cityscreens Scotland & North of England, 6 with full motion
9.3 million impacts per month
The busiest streets, arterial routes and shopping areas
The Glasgow CityScreen network, 12 screens full motion & digital
5.3 million fortnightly impacts across Glasgow
The Edinburgh CityScreen network, 4 screens full motion & digital
1.2 million fortnightly impacts across Edinburgh
Newcastle CityScreen, 2 screens, the largest and most prominent in the city
1.6 million fortnightly impacts across Newcastle
Manchester CityScreen, full motion, the prime city centre location
600,00 fortnightly impacts, prime city centre
Forrest CityScreen, 9.3 million fortnightly impacts, 40-80sqm digital screens, across 4 cities
Get out of home | CityScreen
Forrest Media

Created by wpMURRgxfLHn | February 9, 2017 | Brand
The Marketing Café
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