Forrest Media – Xpressway
This video promotes the dominant premium outdoor display on the Glasgow Expressway
This is a digital advertising screen like no other. It warrants a video all to itself so buyers from London based media agencies can truly appreciate its impact and dominance. Forrest Media is recognized as the market leader in Scotland and the North East of England for backlights and Giant Premium Digital ‘Out of Home’.
Their entire media portfolio makes them the largest private owner of freehold advertising sites in the UK. Over 90% of the Forrest sites are owned by the company. This gives them a unique focus and the passion to fully develop and invest in locations, which create the perfect platform for advertisers to effectively communicate their message.
This video looks at one giant digital advertising screen that dominates the Clydeside Expressway as you enter and leave Glasgow. Forrest pioneered large format digital roadside and their CityScreens™ have been hugely influential in the general development of the UK digital-out-of-home market. They launched the UK’s first commercial digital roadside screen (outside of the famous Piccadilly Lights) in Glasgow back in 2003 and also devised the digital ‘loop’ which established the trading format across the industry. Forrest introduced digital day-part advertising, enabling brands to target specific audiences and demographic groups within the most appropriate timeframe. With people spending more time outdoors, it is clear that “out of home” advertising is becoming more relevant and Forrest is committed to continued premium investment, bringing the best possible outdoor platforms to the marketplace.
This stunning two-sided digital advertising display is located on one of Glasgow’s busiest dual carriageways. To capture the scale, traffic and impact of the adverts we shot a series of time-lapse sequences at dusk along with traditional video footage. We also filmed a drive-by with a specialised gimbal that allowed full control and stabilisation of the camera from within the moving vehicle. In post-production a number of sales statistics have been added with dynamic graphics and special FX resulting in a fast-paced and engaging film. Find out more
Forrest Media use these videos to show potential advertisers the unique benefits of their premium digital screens. This is particularly useful for London based agencies who can’t travel to Glasgow to view the screens in person.