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Cello Platinum

Production for Cello providing an overview of the new Platinum range.


Project Description

This video production for Cello Electronics provides an overview of their new Platinum range. The products feature a multi-speaker system, Android Smart, 4K Ultra HD and air mouse remote control. Filmed in our own Ayrshire studio the production includes a voiceover from Steve Reed who also worked on the recent Cello cinema advert.

Cello Platinum LED TVs are truly unique in that no other LED TV on the market is able to deliver such high quality sound from one system. In order to obtain better sound most consumers need to purchase a separate soundbar, which mean more cables and remote controls. This is an all in one unit that produces exceptional sound quality on 4K UHD screens for the ultimate cinematic experience. Our job at TMC was to produce a 90 second video that encapsulated all these features to support consumer sales across the e-commerce network.

TMC have delivered a complete solution for Cello. This includes writing the script, filming, animation graphics, editing and sourcing the voiceover talent.

Project Detail

CLIENT: Cello Electronics
CREATIVE DIRECTOR: Ian Palmer
DOP: Ian Palmer
LOCATION: Ayrshire
MUSIC: Full Lights Dissolve



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