Area guide covering Chelsea for estate agents John D Wood
Established in 1872, John D Wood is one of London’s most respected estate agents. We have been commissioned to produce a series of videos that focus on their various branch locations throughout London. Chelsea is one of the first and will be followed by the remaining branch network in line with their planned refurbishments. The brief for this video production was to capture the essence of Chelsea and what it is like to live there.
Without interviewing any sales staff or managers we developed the authenticity of the brand by interviewing two clients who lived in the area – one lettings and one sales. The clients shared their experience of living in Chelsea whilst explaining how John D Wood have helped them to successfully buy, sell and rent properties in the location.
We filmed the branch, Chelsea and the interviews over one day. As with all our video production projects we worked with the client beforehand to establish the message, tone of voice and key objectives. We then developed the interview questions and created a storyboard for sign off.
The video production has been very well received and is embedded on the John D Wood website under the Chelsea location. These kind of client testimonial videos are hugely powerful for our clients as they subtly sell their message whilst giving their potential customers value added information and peace of mind. It’s all about delivering great content and this video production does that exceptionally well.
We are delighted with the results from The Marketing Café. They have captured the culture and tone of our brands perfectly and present a compelling case as to why clients should choose us. We see a real return through this medium and look forward to further collaboration. Richard Page, Countrywide
CLIENT: John D Wood
CREATIVE DIRECTOR: Ian Palmer
DOP: Joan Bordera