Previewing 20 premium digital advertising screens
Forrest Media are Scotland’s leading outdoor advertising solution with giant digital premium sites located across Glasgow, Edinburgh, Newcastle and Manchester. Branded CityScreen this rapidly expanding network is now made up of 20 screens giving companies a great way to promote their brands in the super premium out of home media sector.
Most of the media buyers for out of home are based in London and don’t always get the opportunity to visit the Forrest Media sites. For this reason TMC were briefed to create a short high impact video that featured the sites in each location. As well as showcasing the advertising displays the video incorporates animated graphics with supporting sales statistics.
This two minute corporate video utilises time-lapse, drive by stabilised footage and live action. Forrest Media use the video on their YouTube channel, website and during sales presentations. It has worked really well in helping to sell the premium advertising space to agencies across the UK.
CLIENT: Forrest Media
CREATIVE DIRECTOR: Ian Palmer
DOP: Paul Russell
LOCATION: Glasgow, Edinburgh, Newcastle & Manchester
MUSIC: Big Hero