Many websites that we develop are content managed using the WordPress platform. This is because the WordPress content management system (CMS) is both intuitive and very easy to use, meaning that you are able to easily upload content yourself, whether that be blog posts or additional service / product pages. With a huge number of potential plugins and themes available, WordPress’s CMS is also extremely flexible and versatile. Because of its popularity it has reached a critical mass with an increasing number of marketers becoming experienced in using it.
Whether you want a basic, themed or bespoke WordPress website, we can help deliver it. If you are not sure what is right for you then don’t worry, we will help establish what site will help you achieve your marketing objectives and guide you along the way.
The UK leads the world in online shopping and at The Marketing Café we have the tools and the skills to help you put your online shopping business firmly on the map. We will lead you through the e-commerce maze and deliver a solution that is robust and user friendly for both you and the customers you sell to.
Whatever the scope of your product range or the complexity of your supply chain, we can create beautiful and highly functional e-commerce websites that will get you selling your wares online in no time.
As a video production company we understand the importance of corporate videos in promoting your company as well as your services or products. If you want to develop your website to accommodate video content then The Marketing Café are perfectly placed to help. We can create websites specifically tailored to host your own videos or ours, should you decide to take advantage of our video production service.
Whether your videos are self hosted or embedded and hosted by a third party such as YouTube or Vimeo, we will deliver a multimedia website solution that is truly engaging, helping to boost conversions and enquiries.
With the advent of Google’s Mobile First index, today, more than ever, it really is essential that your website is mobile friendly. With such a large percentage of websites being accessed via mobile and tablet devices it’s amazing how many business websites are still not compatible. These sites will continue to lose out to their mobile friendly competitors, as Google increasingly rewards sites that render properly on mobile devices.
Every site that we develop at The Marketing Café incorporates responsive design so that they appear perfectly on iPads, iPhones, BlackBerry’s and Android devices.
It’s one thing having a beautiful new website but what’s the point if not one can find it. At The Marketing Café all our websites are fully search engine optimised, putting you in a good position to rank on key search terms in your industry sector.
We will conduct keyword research to make sure your content will rank for the types of search terms that deliver the most relevant traffic to your site. We will also setup Google Analytics and Google Search Console for you, ensuring your site is properly indexed and you have access to a ton of useful metrics on search traffic and rankings. We’ll also follow SEO good practice, making sure your site structure and meta is setup to ensure maximum visibility in the search engine results pages.
“Our journey with The Marketing Café from start to finish to produce a website for our Training Group has been a pleasure. Everyone in the team has been incredibly helpful, nothing is too much bother and their knowledge is first class.” – Aileen Nicholson, BCTG
We can also create powerful database driven websites and e-commerce sites that aren’t just functional but look amazing too. All the websites we build are mobile friendly and intuitive to use. We will also set up all social network integration, as well as any video hosting or embedding you may wish to include. We can even create bespoke apps for your customers to download onto their smartphones or tablets.
Web design isn’t all about aesthetics. Every great website needs to put user experience at the heart of the design and development process and getting this right isn’t easy. We have spent years mastering the art of creating stunning and memorable websites that are easy to navigate and intuitive to use.
Too many clicks to get to your destination, too much blocky text on the page and your potential customers may start clicking off and going elsewhere. The same goes for slow pages, which can not only cause visitors to get frustrated and give up, but will also have a negative effect on your website’s SEO.
With so much choice on the web, attention spans have shortened, which means that websites need to be easy to navigate as well as visually arresting. If your visitors can’t find what they want quickly, chances are they’ll go elsewhere. At the Marketing Café, we’ll distill your brand’s personality into a solidly built and stunning looking website that will help boost conversions and enquiries and establish your business and your people as market leaders in what you do.