In this guide, you are going to learn how to improve your social media following, and grow your insights.

To put it plainly, if you’re not using social media in your marketing, you’re missing out. Everyone and their gran uses social media. It is the fastest and most popular way to promote almost anything. Keep reading to learn the main points you need to consider for marketing your social media and enhancing your insights.

For the typical user on Facebook, there are at least 15,000 potential posts to be seen at any one time. Because of this, you need to provide great content to get yourself noticed. The best way to do this in social media is proven to be through video content.

Statistically, viewers retain 95% of a message when watched in a video, compared to 10% when reading it in text. (Wirebuzz)

Why video for social media?

• By the end of 2020, it is predicted that 80% of all social media traffic will be video. (Cisco)
• Currently 500 million people watch Facebook videos every day. (Tubular Insights)
• Nearly 50% of internet users will look for videos related to a product before buying. (Google)

This just shows how powerful video is when it comes to getting yourself or your business out there.
Next, we’ll cover the main points to consider when introducing video into your marketing strategy.

1. Idea

Before you can do anything, you need an idea. There are so many different ways to introduce video into your social media, whether it’s a Boomerang on Instagram, a Facebook Live, a Youtube How-To, or a stop motion animation. What kind of video do you enjoy? Chances are, your following will enjoy that too.
Once you’ve decided what media you want to use for your video, it’s time to consider how you can make your video stand out from the crowd.

The key is to be creative, don’t copy someone elses idea. No one wants to watch the same video over and over again. Find out which videos are popular in your sector, and think how you can make it your own?

2. Planning

Write a script, draw a storyboard, map down your ideas. The key to professionalism is preparation, so ensure you know what you’re going to say and do. Consider your setting and background, what do you want it to portray about you and your business?

3. Distribution

You won’t have a popular video if no one see’s it, so how are you going to get it out there to your audience?
Hashtags and keywords are important when trying to get your video seen, consider what bases you cover and what message you want to put across? Have a look at different search engine optimisation techniques and services.

Consider if the video can be redistributed in the future, and when? There’s no point spending thousands making a video if you can only post it once.

Finally, have a think about ad promotion. When you know your insights and follower base, buying sponsored posts can deliver a great return on investment. Look at when your posts perform best and use that as a guide.

And there you have it! All the best with your social media marketing!