This privacy notice is effective from 15th April 2019. It is updated on a regular basis, but if you find any of the information out-of-date, or have questions you would like to ask, please contact us on firstname.lastname@example.org.
Placing our clients at the heart of everything we do
It is believed that the General Data Protection Regulation (GDPR) mirrors a long-held view about the need to place the customer at the heart of everything that marketers do.
We follow the same principles at TMC:
- Put our clients first
- Respect privacy and meet clients’ expectations
- Be honest, be fair, be transparent
- Exercise diligence with data
- Take responsibility, honour accountability
And as such, this privacy notice outlines all the ways TMC process data and why, and how any individual can easily remove themselves from that activity should they wish.
We only send marketing information we believe is relevant and doesn’t infringe upon your rights.
In line with GDPR, our marketing activity rests on ‘legitimate interests’. In order to be competitive in our market, we deploy carefully crafted marketing activity to select business contacts. We do so, believing this information will be relevant to their role and necessary for them to stay up-to-date on developments in the industry. We process limited and strictly relevant individual data, ensure that the data remains up-to-date, and ensure that anyone can quickly and easily opt-out of receiving marketing contact any time they wish. This privacy notice outlines the ways in which individuals may come into contact with TMC, or the ways TMC might contact them, and how the individual’s data is processed and protected following GDPR instruction.
Visitors to our website
By analysing our most and least popular pages, Google Analytics helps us understand what you want to find out from TMC – and to make sure we keep on delivering the most relevant information. When someone visits themarketingcafe.net we use Google Analytics to collect standard details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is aggregated in a way which does not identify anyone.
Your searches remain completely anonymous. Search engines only provide TMC with anonymised search terms. This means that we often have no access to the specific search terms used to arrive at the TMC website. Even when terms are available to us they remain anonymised and non-identifiable.
Email & social media marketing
TMC use email marketing to keep our customers well-informed about developments that are relevant to their role.
We hand-select information and create all email campaigns here in the TMC office to ensure you the most personal and relevant news broadcasts.
Gathering statistics around marketing email opening and clicks help us monitor and improve our email marketing. This data helps us to ensure our marketing contact only contains information our recipients will be interested in.
Gathering information around what pages prove to be popular helps us assess the impact of our marketing activity and measure which campaigns prove to be effective at influencing sales activity – necessary for our commercial success.
Unsubscribing / opting out
We respect your right to unsubscribe or opt out.
We include an unsubscribe link in every one of TMC’s marketing emails.
However, if you have been receiving marketing emails from us and wish to opt-out you can also do so by emailing email@example.com.
As with all opt-outs from our email marketing activity, the only data that remains on our system is the email address that opted out of our marketing activity. This is stored so that it can’t be re-added. No other data on the individual is retained.
People who contact us via social media
We delete the data as soon as possible.
TMC have one Facebook profile, one Instagram profile (@the_marketing_cafe), and one Twitter profile (@TMCtweeting).
On these platforms, it is possible for you to contact us directly with a private message.
If you send us a private or direct message via social media the message will be stored for a maximum of three months, unless in the case of a complaint that needs investigating.
In the case of a complaint, the message will be kept for as long as is necessary to resolve the issue. It will not be shared with third parties, unless in the case of a complaint that needs resolving in conjunction with others, such as a contractor. In such a case we will share the message with as few people as possible and make clear the necessity of respecting the privacy of any individual involved, by asking third parties not to share the message any further and delete it as soon as a resolution has been reached.
Links to other websites
This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.
How to contact us