Blog

News, video and industry insights from TMC and the wider world of marketing
Thursday, April 12, 2018
Why Do Food Videos go Viral?

With millions of daily users logging on to social media giants such as Facebook and Instagram it's simple to see why good .

Thursday, September 7, 2017
7 Steps to Creating Engaging Video Testimonials

Forget the industry you’re in for a moment and think about the last time you made an important purchase.Whether it’s booking ...

Monday, August 7, 2017
5 Marketing Tips to Boost Hotel Bookings

Travel can be a wonderful and exhilarating experience, but get it wrong and the dream getaway or business conference can ....

Tuesday, April 18, 2017
Hotel Video Advertising on Facebook

More than 1.2 billion people use Facebook and many of those spend upward of one hour per day on the platform or its connected ....

Sunday, April 2, 2017
360 Virtual Reality Hotel Video Production

360 video, virtual reality or VR are the buzzwords of the moment. Marketers are quickly trying to work out how this developing medium can help to promote their brand experience....

Friday, March 17, 2017
Hotel Video Production for the Uninitiated

As a consultant, I have the dubious privilege of staying in many luxury hotels around the world for too many nights in any one year. My ideal hotel would combine...

Monday, March 6, 2017
5 Steps to Video Marketing on Facebook

Creating a successful video campaign on Facebook requires understanding the platform and how best to involve and engage individuals in your brand. Putting together fun and compelling videos for your...

Thursday, July 21, 2016
More traction for your video content in 7 steps

It almost feels clichéd these days to start any article about video marketing with a sentence stating how powerful a medium it is. Unless you have been living under a...

product videos
Thursday, March 17, 2016
Product videos and e-commerce success

Producing high-quality product videos can seem like an expensive investment for many SME retailers, but the ROI is often huge. It’s remarkable then, given the huge appetite amongst online consumers,...

animated video
Thursday, February 11, 2016
Using Animation in Video Marketing

Over the years animation in TV advertising has produced some pretty memorable characters, many of which have become symbolic of the brand they are advertising. From the adorable Ribena Berries...

Friday, January 15, 2016
Understanding Video Search Engine Optimisation – SEO

Video content on the web is growing at an unprecedented rate. By 2019, Cisco predicts that consumer video will make up 80% of all consumer internet traffic. Confronted by this...

Tuesday, January 5, 2016
Voom Magazine launching this month

We are very excited to announce the launch of the upcoming VOOM Magazine. VOOM is our new in-house publication that has been designed to give marketing professionals an informative yet...