Blog

News, video and industry insights from TMC and the wider world of marketing
Friday, March 17, 2017
Hotel Video Production for the Uninitiated

As a consultant, I have the dubious privilege of staying in many luxury hotels around the world for too many nights in any one year. My ideal hotel would combine...

Monday, March 6, 2017
5 Steps to Video Marketing on Facebook

Creating a successful video campaign on Facebook requires understanding the platform and how best to involve and engage individuals in your brand. Putting together fun and compelling videos for your...

Thursday, July 21, 2016
More traction for your video content in 7 steps

It almost feels clichéd these days to start any article about video marketing with a sentence stating how powerful a medium it is. Unless you have been living under a...

product videos
Thursday, March 17, 2016
Product videos and e-commerce success

Producing high-quality product videos can seem like an expensive investment for many SME retailers, but the ROI is often huge. It’s remarkable then, given the huge appetite amongst online consumers,...

animated video
Thursday, February 11, 2016
Using Animation in Video Marketing

Over the years animation in TV advertising has produced some pretty memorable characters, many of which have become symbolic of the brand they are advertising. From the adorable Ribena Berries...

Friday, January 15, 2016
Understanding Video Search Engine Optimisation – SEO

Video content on the web is growing at an unprecedented rate. By 2019, Cisco predicts that consumer video will make up 80% of all consumer internet traffic. Confronted by this...

Tuesday, January 5, 2016
Voom Magazine launching this month

We are very excited to announce the launch of the upcoming VOOM Magazine. VOOM is our new in-house publication that has been designed to give marketing professionals an informative yet...

Sunday, December 20, 2015
Why Content Marketing Loves Print?

To celebrate the upcoming launch of The Marketing Café’s new magazine Voom, we thought we’d take a look at the power of using print in your content marketing mix. Despite...

Customer testimonials
Thursday, December 10, 2015
Using Testimonials in Video Marketing

Mention video marketing to some businesses and they immediately think of the high production costs involved in creating polished looking advertising. But the advent of affordable high-quality recording equipment and...

hotel video
Monday, July 13, 2015
Hotel Videos – What Consumers Want

Online hotel videos are continuing to grow in popularity. New research from Software Advice (A Gartner company, the world's leading IT research and advisory company) indicates that 51% of leisure travellers, 69%...

Video production london
Thursday, February 19, 2015
Corporate video production in London

Whether you are approaching the world of corporate videos for the first time with an interest in better complementing your wider marketing activities, or you have a background in the...

content marketing specialist
Monday, February 9, 2015
TMC proves that content is king

Content is so central today to providing your company with the strongest possible online presence - one that generates the right interest and with it, the right revenue. However, the...