Blog

News, video and industry insights from TMC and the wider world of marketing
Friday, January 15, 2016
Understanding Video Search Engine Optimisation – SEO

Video content on the web is growing at an unprecedented rate. By 2019, Cisco predicts that consumer video will make up 80% of all consumer internet traffic. Confronted by this...

Tuesday, January 5, 2016
Voom Magazine launching this month

We are very excited to announce the launch of the upcoming VOOM Magazine. VOOM is our new in-house publication that has been designed to give marketing professionals an informative yet...

Sunday, December 20, 2015
Why Content Marketing Loves Print?

To celebrate the upcoming launch of The Marketing Café’s new magazine Voom, we thought we’d take a look at the power of using print in your content marketing mix. Despite...

Customer testimonials
Thursday, December 10, 2015
Using Testimonials in Video Marketing

Mention video marketing to some businesses and they immediately think of the high production costs involved in creating polished looking advertising. But the advent of affordable high-quality recording equipment and...

hotel video
Monday, July 13, 2015
Hotel Videos – What Consumers Want

Online hotel videos are continuing to grow in popularity. New research from Software Advice (A Gartner company, the world's leading IT research and advisory company) indicates that 51% of leisure travellers, 69%...

Video production london
Thursday, February 19, 2015
Corporate video production in London

Whether you are approaching the world of corporate videos for the first time with an interest in better complementing your wider marketing activities, or you have a background in the...

content marketing specialist
Monday, February 9, 2015
TMC proves that content is king

Content is so central today to providing your company with the strongest possible online presence - one that generates the right interest and with it, the right revenue. However, the...

video production london
Thursday, January 29, 2015
Dump the video script

At The Marketing Café we often produce client videos in London and elsewhere that involve interviews with key members of staff. Every time we do this we come across a...

Wistia
Sunday, August 10, 2014
Why we use Wistia for video

Video marketing has really come of age lately with businesses and brands across a wide spectrum now embracing the medium and setting aside realistic marketing budget to get it right....

video interview
Tuesday, June 10, 2014
The Corporate Video Interview

As marketers increasingly realise the power of video for brand communications it is inevitable that key staff will be expected to get in front of the camera and perform. At...

YouTube
Friday, May 30, 2014
Third-party content on YouTube

Most of our clients use YouTube to host their videos and they have their own channels. However, once a video is uploaded you often find annoying adverts playing over them...

LinkedIn logo
Wednesday, April 30, 2014
Placing Video into Your LinkedIn Profile

Did you know that you can now add video to your LinkedIn professional profile? This is a great opportunity to make sure your profile stands out against most LinkedIn profiles...