How social video production can help your business through uncertain times

How social video production can help your business through uncertain times

It’s fair to say that one subject has dominated most people’s thoughts in recent weeks, and not for good reasons. The ongoing coronavirus pandemic has had a topsy-turvy impact on our world, and almost everyone’s lifestyles. So, why should your firm look to social video production at such a disruptive and unstable time?

The short answer is that social media video marketing isn’t just a tool for boosting brand awareness or even addressing customer pain points – it’s invaluable as a form of business continuity, too.

More and more people are taking to social media – but will they find you?

Recent research has indicated marked increases in social media use across the generations since the COVID-19 outbreak began to gather steam in Europe.

The factors driving this trend may seem obvious enough to you. After all, you may presently be working from home, and might therefore be checking social media a lot yourself at this time. You may be doing so not only because you don’t have any colleagues looking over your shoulder, but also so that you can receive the latest updates on the crisis developing around us.

But it’s worth reminding ourselves at this time that for many of us, social media has long ceased to serve as a mere information resource. That’s because a lot of us consider it to be part of our daily routine. Seeing the latest social updates from friends, family and brands alike, helps to keep us grounded and connected to the people and things that we love.

Practically every industry stands to benefit from social video

Already, we have seen organisations from across virtually every sector of the economy turn to social video production as a means of continuing to present an important front to their customers.

We have seen event companies, for example, repurpose footage from previous events for the creation of new videos, published on social media, to get viewers to look back in fondness, and hyped up about future events after the worst of the pandemic is over.

Meanwhile, lifestyle and wellness brands have tapped into the requirements that customers have to continue looking after their physical and mental health indoors, at a time when health stores, spas and gyms are closed.

Then, there are the online retailers – which are well-placed to boost their orders and growth at a time of heightened demand – that have used social media video to create immersive experiences for their customers, providing a substitute to touching and examining products in a brick-and-mortar store.

Talk to TMC about how social video could be invaluable for your company right now

The current moment, then, is definitely not a time to hold back or cancel marketing plans, and the situation is no different when it comes to social video production.

Call the TMC team on 020 3819 6187 or 01563 509005 today, and we can discuss with you how the right videos could be instrumental in keeping your customers engaged and informed during a time that, for many brands, has been busier than ever.

The Marketing Café
The Marketing Café
36 Google reviews
The Marketing Café
The Marketing Café
36 Google reviews
Kate Flynn
Kate Flynn
April 12, 2022.
I had the pleasure of filming with Richard and the team at The Marketing Cafe for two days, working on a video for a high-end residential property. The whole team are very professional and a pleasure to deal with, we were very pleased with the end result.
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Shaun Poole
Shaun Poole
March 31, 2022.
Spoke to Ian on numerous occasions. Great bloke who really knows his stuff.
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Nik Madan
Nik Madan
January 10, 2022.
The Marketing Cafe provides an exceptional service, taking time to consult with their clients to understand what one is trying to achieve, whilst offering guidance and professional advice throughout. I cannot recommend them highly enough.
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Steven Akerman
Steven Akerman
January 6, 2022.
Absolute pleasure to deal with along with a fantastic product. Would highly recommend.
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Phoebe Burrows
Phoebe Burrows
January 6, 2022.
A very professional, dedicated team who produce high-quality work! Would highly recommend.
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Natasha Jackson
Natasha Jackson
January 5, 2022.
Absolutely thrilled with the work produced by out team at The Marketing Cafe. Managed our complex needs without any issues. Highly recommend them.
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Adrian Farr
Adrian Farr
January 5, 2022.
Great dealing with TMC. They are highly professional and easy to deal with and delivered on time and budget.
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Simon Hobbs
Simon Hobbs
January 5, 2022.
Have always found Richard, Ian and the team to be creatively excellent, highly professional and great to work with. Could not recommend them more highly.
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Timur Nizov
Timur Nizov
January 5, 2022.
Fabulous video production company!
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Matthew Sanger
Matthew Sanger
January 4, 2022.
TMC are a wonderful outfit. Great productions and brilliant collaborators.
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