Video content on the web is growing at an unprecedented rate. By 2019, Cisco predicts that consumer video will make up 80% of all consumer internet traffic. Confronted by this...
Posted by | January 5, 2016
We are very excited to announce the launch of the upcoming VOOM Magazine. VOOM is our new in-house publication that has been designed to give marketing professionals an informative yet...
Posted by | December 20, 2015
To celebrate the upcoming launch of The Marketing Café’s new magazine Voom, we thought we’d take a look at the power of using print in your content marketing mix. Despite...
Posted by | December 10, 2015
Mention video marketing to some businesses and they immediately think of the high production costs involved in creating polished looking advertising. But the advent of affordable high-quality recording equipment and...
Posted by | July 13, 2015
Online hotel videos are continuing to grow in popularity. New research from Software Advice (A Gartner company, the world's leading IT research and advisory company) indicates that 51% of leisure travellers, 69%...
Posted by | February 19, 2015
Whether you are approaching the world of corporate videos for the first time with an interest in better complementing your wider marketing activities, or you have a background in the...
Posted by | February 9, 2015
Content is so central today to providing your company with the strongest possible online presence - one that generates the right interest and with it, the right revenue. However, the...
Posted by | January 29, 2015
At The Marketing Café we often produce client videos in London and elsewhere that involve interviews with key members of staff. Every time we do this we come across a...
Posted by | August 10, 2014
Video marketing has really come of age lately with businesses and brands across a wide spectrum now embracing the medium and setting aside realistic marketing budget to get it right....
Posted by | June 10, 2014
As marketers increasingly realise the power of video for brand communications it is inevitable that key staff will be expected to get in front of the camera and perform. At...
