TMC Experience
TMC created its first marketing plan in 2003. We couldn’t help ourselves and decided to throw in a video. That was even before YouTube was formed. Out love for all things video has continued to grow since.
We work for many industry sectors including hotel & leisure, estate agency, food & drink, manufacturing, business services and media.
TMC are a small band of close knit, talented creatives. We are passionate about our work, always adapting and remaining flexible in ways that larger agencies simply can’t.
TMC can produce high-quality videos from as little as £150. However, the cost can vary greatly depending on various factors such as length, location, talent, and post production graphics. If you would like a detailed quote then please don’t hesitate to get in touch.
Video Marketing
Think about your target audience and the messaging you need to get across. What’s your goal with the content? What’s your story and what type of look, vibe, and feel do you want to create? Who in your organisation will use the video and how? Where will you host the video?
The more you prepare, the more likely you will achieve your desired outcome. A goal or a plan puts everyone on the same page so there is focus from the start. Having a pretty good idea of what needs to be accomplished saves time and money.
When deciding on a producer for your video, we think the decision should be based on a combination of things. It shouldn’t only be based on portfolio or cost. The key is whether the producer really understands your vision, needs, and goals – are they marketing focused? Will this producer be able to adapt to the way you like to work, or the way your boss or your committee needs things to be done? Are they flexible, and can they fit with your culture? It’s really all about service.
TMC clients run the gamut of those that need a lot to a little. This comes under the heading of service. If you’ve settled on the cheapest bid possible, don’t expect much. We tend to be proactive and offer a lot in terms of guidance and hand holding. We want our clients to return to us because they’ve had a good experience and are happy with the final product.
Did the video deliver the right message to the intended audience? Businesses sometimes try to make one video that does everything; sales, marketing, training and troubleshooting to name a few. The problem is if everything is important, then by default nothing is. What is your message and who is your audience? A good producer will ask the right questions and lead you through the process to a successful video. It’s all about experience.
The Production Process
The main stages of a production process are meeting the client, briefing, creative ideas, storyboard, filming schedule, sourcing talent (if applicable), filming, and post-production. Each step will be discussed and agreed with the client to ensure total satisfaction before proceeding.
When making an enquiry about getting a video made for your business, we would love to hear more about you and your business ambitions. Also, tell us what the video will be for, and any deadlines. This is simply to ensure both parties are on the same page before proceeding.
Creating a brief can be daunting for those who have never produced one before, but generally should include these main topics of information – client details, distribution, budget, timeline, objectives, location, and brand personality. You can download our briefing form here.
When coming up with a plan for each client we will take on board any ideas and inspiration the client already has, and develop it further. We will generally do some research and decide the best approach to take. We will then discuss with you before going any further. Once you are 100% happy with the idea, we will go on to consider any extra factors such as actors, graphics, voiceovers, animations and music.
A storyboard is a visual representation that we create to convey shot by shot what will be included in the film. It will give you an idea of the order and flow of the film. You will get an idea of each shot with production notes, any extras involved and inspirational images. Once agreed, the storyboard will form the basis of the filming schedule.
We create a filming schedule for every shoot to ensure we capture all the footage we need. This is essentially an itinerary of how the time allocated will be spent. We will include each location and shot with details of where we need to be and when. This allows the film crew and your team to plan enough time at each location.
We have access to a wide range of databases and contacts in order to find the perfect talent for your film. We will create a shortlist and consult with you throughout the process to ensure all parties are happy with any actors or presenters to be included in the film.
We are more than happy for you to come along to the filming, however it is not always necessary. We are comfortable directing and producing, but we understand that some clients will want to be involved and see the process for themselves.
The first edit will be sent to you normally within 7-10 working days after filming. From there it will depend on any changes required. TMC always aim to provide the best service and will deliver to any agreed deadline.
We will always conduct a discussion during the briefing stage to decide on suitable formats and any necessary add ons or requests. For example, size of file or subtitles. Once pre-production is complete we will send the film in any format that may be required.