Cake Décor – Rainbow Cake

Baking recipe video designed to go viral on social media channels
WHO

Cake Décor

WHAT

Video for social media sharing to demonstrate how to use Cake Décor’s cake decorating products.

WHY?

Food recipe videos have a strong viral following on social media. Cake Décor wanted to take advantage of this by producing fast paced good quality videos that people enjoy watching and want to share. This is the first in a series of videos showcasing Cake Décor products in a fun and entertaining way.

WHERE

Cumbernauld, Glasgow

TMC were briefed to help Cake Décor produce a series of viral food videos for social media sharing. With 50,000 Facebook followers there was a good audience ready to receive engaging video content produced in the same style as the popular Tasty videos from Buzzfeed.

Cake Décor decided that they wanted to produce these videos in-house but didn’t have the expertise required to do it. Therefore, they asked TMC to produce two pilot videos and to train their staff on how it could be done. We guided the client on which equipment to buy and helped them set up a studio within their factory. We then filmed the first two videos whilst training the staff on how to use the equipment.

Prior to filming, storyboards were created by TMC from which a clear shot list was developed in order to ensure everything could be filmed in one day. We then edited the videos, adding dynamic animations and effects in post production. The videos have been made square to suit the Facebook and Instagram social platforms.

Crew members:

Ian Palmer – Producer/Director/Editing
Paul Russell – DoP

Created by wpMURRgxfLHn | April 23, 2018 | Brand