Cello Android TV

British made Smart TV with Google Assistant

Cello Android TV

British made Smart TV with Google Assistant

Why?

When Cello Electronics launched their first official Android TV, they initially targeted online sales through Amazon and other prominent etailer sites. In order to support this, they asked TMC to produce a short video to demonstrate the features and benefits of the TV.

What?

This is a product demo video that explains the Android TV concept to the consumer. It is just over two minutes in length and is being used to great success on e-commerce websites such as Amazon.

How?

The video was created during lockdown, so filming opportunities were very limited. Therefore, everything has been visualised using 3D video renders with supporting animations and graphics. We also wrote a script to help sell the TV and recorded a professional voiceover.

"Always a pleasure to work with, very creative and professional."

Kennedy Grainger, Marketing Executive, Cello Electronics (UK)

Crew members

Ian Palmer – Director/Editing
Sophie Sanger - Voiceover

Video transcript

Cello Android TV

Welcome to Cello Android TV, developed in partnership with Google, this is the all-new smart way to watch TV.

Powered by Android’s operating system and Google Assistant for voice activation, these TVs deliver content discovery like never before.

The user interface has been re-invented and specifically designed by Google for TV devices. A world of streaming, live TV, apps and games has been brought together in one place for intuitive use and enjoyment.

All the most popular entertainment apps are either pre-loaded or available for download from the Google Play store for Android TV.

Netflix, Prime Video, Disney Plus, YouTube, BBC iPlayer, ITV Hub and All 4 are just some of the seamless choices available. You can also access the most popular apps directly via the remote handset.

For even greater convenience, Android TV now has Google Assistant built-in. Just say “Ok Google” or press the mic button on the remote to quickly find the latest movies, check the football scores or control home devices.

“Ok Google….play Jack Ryan”

“Ok Google…dim the lights”

Another Google technology included in the TVs is Chromecast. This means you can cast photos, videos, music and other content from your favourite devices straight to the TV.

The Cello Android TVs also come with Freeview Play, adding 85 channels and 20,000 hours of on demand content through one intuitive interface. By going backwards or forwards through the TV guide, it’s easy to access previously missed shows or schedule upcoming recordings.

Plus, the Freeview Play hub allows the user to view content by category or catch-up player alongside hand-picked recommendations.

Available in screen sizes from 24” to 50”, the Android TV series has been designed to ensure the most popular content is always available front and centre.

This is a significant partnership between Cello and Google, bringing together the best of technology, content and software to meet the diverse demands of modern TV consumption.

Cello Android TVs – the all-new smart way to watch TV.

Created by wpMURRgxfLHn | December 30, 2021 | Product Demos
The Marketing Café
The Marketing Café
36 Google reviews
The Marketing Café
The Marketing Café
36 Google reviews
Kate Flynn
Kate Flynn
April 12, 2022.
I had the pleasure of filming with Richard and the team at The Marketing Cafe for two days, working on a video for a high-end residential property. The whole team are very professional and a pleasure to deal with, we were very pleased with the end result.
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Shaun Poole
Shaun Poole
March 31, 2022.
Spoke to Ian on numerous occasions. Great bloke who really knows his stuff.
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Nik Madan
Nik Madan
January 10, 2022.
The Marketing Cafe provides an exceptional service, taking time to consult with their clients to understand what one is trying to achieve, whilst offering guidance and professional advice throughout. I cannot recommend them highly enough.
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Steven Akerman
Steven Akerman
January 6, 2022.
Absolute pleasure to deal with along with a fantastic product. Would highly recommend.
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Phoebe Burrows
Phoebe Burrows
January 6, 2022.
A very professional, dedicated team who produce high-quality work! Would highly recommend.
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Natasha Jackson
Natasha Jackson
January 5, 2022.
Absolutely thrilled with the work produced by out team at The Marketing Cafe. Managed our complex needs without any issues. Highly recommend them.
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Adrian Farr
Adrian Farr
January 5, 2022.
Great dealing with TMC. They are highly professional and easy to deal with and delivered on time and budget.
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Simon Hobbs
Simon Hobbs
January 5, 2022.
Have always found Richard, Ian and the team to be creatively excellent, highly professional and great to work with. Could not recommend them more highly.
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Timur Nizov
Timur Nizov
January 5, 2022.
Fabulous video production company!
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Matthew Sanger
Matthew Sanger
January 4, 2022.
TMC are a wonderful outfit. Great productions and brilliant collaborators.
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