De Vere Hotels
Instructional golf video presented by Colin Montgomerie at The Carrick, Loch Lomond.
As a brand ambassador for De Vere Hotels Colin Montgomerie made himself available for promotional and brand videos. This video was created to act as premium content for the hotel group.
The Carrick, Loch Lomond
In his role as brand ambassador for De Vere Hotels Colin Montgomerie completed a series of golf instruction videos at The Carrick in Loch Lomond. De Vere asked TMC to film and edit the videos with a view to using them in social media, online marketing and various PR initiatives.
It was important that each video production had a strong brand identity with a standardised theme that was dynamic and stylised to suit the target market. This is just one of a series of six golf instruction videos covering everything from bunker control to finding fairways. In addition, a short corporate video production was filmed where Colin acted out a series of roles within The Carrick including the welcoming of guests and handing out score cards at the first tee.
The videos are a great example of brand content marketing. They have been hugely popular and it is easy to see why as Colin delivers his golf advice in a natural, direct, authoritative and energetic style. A must watch for any amateur golfer.
Ian Palmer – Producer/Director/Editing
Paul Russell – DoP