Colin Montgomerie Instruction

De Vere Hotels brand ambassador video
WHO?

De Vere Hotels

WHAT?

Instructional golf video presented by Colin Montgomerie at The Carrick, Loch Lomond.

WHY?

As a brand ambassador for De Vere Hotels Colin Montgomerie made himself available for promotional and brand videos. This video was created to act as premium content for the hotel group.

WHERE?

The Carrick, Loch Lomond

In his role as brand ambassador for De Vere Hotels Colin Montgomerie completed a series of golf instruction videos at The Carrick in Loch Lomond. De Vere asked TMC to film and edit the videos with a view to using them in social media, online marketing and various PR initiatives.

It was important that each video production had a strong brand identity with a standardised theme that was dynamic and stylised to suit the target market. This is just one of a series of six golf instruction videos covering everything from bunker control to finding fairways. In addition, a short corporate video production was filmed where Colin acted out a series of roles within The Carrick including the welcoming of guests and handing out score cards at the first tee.

The videos are a great example of brand content marketing. They have been hugely popular and it is easy to see why as Colin delivers his golf advice in a natural, direct, authoritative and energetic style. A must watch for any amateur golfer.

Crew members:

Ian Palmer – Producer/Director/Editing
Paul Russell – DoP

“The Marketing Café have been a delight to work with and met all our expectations throughout the process – from budget, to deadlines to quality. The whole business have been impressed with the final product and the expertise and attention to detail have been applauded.”

Kate Murphy – De Vere Hotels & Resorts

Created by wpMURRgxfLHn | August 6, 2014 | Brand