QHotels already had video tour assets for most of their hotels, but they wanted to significantly update and improve the production quality. The meetings and events facilities were of particular importance to the group, so for this video and all in the series M&E dominates the early part of the film sequence. The hotel videos have been well received and used on the hotel websites as well as for social media and sales presentations.

Situated in the heart of the city, The Midland is one of the most iconic and historic hotels in Manchester. The Midland features 312 bedrooms, two award-winning restaurants, Adam Reid at the French and Mr Cooper’s, an elegant Tea Room, a newly refurbished bar and lounge and 14 impressive conference and meeting rooms to fulfil all your business needs. Guests will also benefit from the award-winning spa, The Spa At The Midland with its unique Rasul Spa experience.

We filmed The Midland as part of a wider project for QHotels that included 14 hotels in their portfolio. The brief was to create a 2 minute promotional taster for each hotel. We proposed a style of constant movement in slow motion designed to lead the viewer on an inspiring journey through each hotel. The films have been very well received with this particular style providing a great solution for all of the 4 star hotels in the QHotels collection.