Video Guides

60-second video guides. Everything you need to know about producing a video for your brand.
Video Transcripts

In most cases, we will source music from stock libraries. To use this music there is a one-off fee with no further royalty costs to worry about. For productions on a limited or fixed budget, this is usually the preferred option.

Sometimes, clients are looking for an exclusive brand sound that no one else can use. In this instance, we can work with music artists and composers to develop a unique soundtrack that fits the exact brief. Bespoke production costs will be higher than using stock libraries and will vary according to the requirements.

Another option is to use a well-known popular soundtrack. This will involve significant fees in terms of royalties and usage rights.

Here at TMC, we will work on your behalf to find the right soundtrack for you.

A storyboard is a visual sketch to show the content and flow of a proposed video. Not all videos need a storyboard, it will depend on the content and the level of creative control during the filming.

For example, a testimonial video is unlikely to need a storyboard. This is because it will mainly be made up of an interview and supporting footage known as b-roll. In this case, we will film the interview, then look to capture b-roll footage that relates to the interview content.

A storyboard is a great visual storyteller and as the name implies, we will use it when the video is more story based. Once we have developed an idea for a story, our creative director will work with the storyboard artist to create the full visual sequence.

Scene by scene and shot by shot, this will visualise and explain each part of the story. Once signed off, we can then develop a detailed shot list and schedule for filming.

When deciding on whether to use a script for your video, there are a few variables that you need to consider.

If you have a specific sales message you want to get across, then a script can work well. Just make sure it is delivered dynamically and with belief. We can help you do this with a good autocue system, which will allow you to deliver your lines straight down the lens of the camera.

If you are looking for a more casual impromptu feel then an unscripted Q&A interview will be your preferred option. Providing you know the key messages you want to convey; the questions can be asked to ensure the appropriate answers are extracted.

Some videos should never be scripted. For example, a testimonial interview with a customer needs to come across naturally, with moments of real spontaneity.

If you have a script for your video then you can deliver it via autocue. Simply prepare your script in a Word document and send it to us before the shoot. We will then load it onto the system in advance of filming.

The autocue works through an arrangement of mirrors situated in front of the camera lens. The text is reflected off a tablet device, which allows you to look directly at the camera whilst reading your lines.

Small sized text will increase eye movement. Therefore, the text should be large enough to eliminate any indication that you may be reading.

The speed of the autocue can be changed to suit your delivery style. Be sure to keep a good pace to avoid a monotonous read.

An autocue will make your video more engaging, and for the viewer it will feel like you are talking directly to them. This will help to develop authenticity, confidence and trust in your brand.

TMC’s drone operators are commercially licensed by the UK Civil Aviation Authority to provide drone photography and video services. Importantly, our drone pilots have gained a PFCO, Permission For Commercial Operations. We are also covered by specialist commercial and public liability insurance.

Our drone operators are fully trained, certified and adhere to strict safety and operational procedures. In the UK, a GPS stabilised aerial camera drone is licensed to fly up to 400ft above ground and at a distance of 500m from the pilot.

TMC pilots also hold the new CAA A2 Certificate of Competency, which allows us to film much closer to people than previously permitted. So, if you are looking to film in built up areas across towns and cities, this should be legally achievable.

Before any planned drone filming, TMC will carry out a survey of the area and advise beforehand of any permissions that may be needed.

Much will depend on the purpose of your video, the content, who the target audience is and where it will be seen.

Generally, adding subtitles to your videos is good practice, especially on social media channels where the volume is usually muted by default. Viewers are only likely to turn the volume on if the content looks interesting. So, if there are no subtitles, the message may be missed.

In the production process, you can choose between open and closed captions. Open captions are normally burned into the video, so they are always visible. Alternatively, you can choose closed captions. These can be switched off and on by the viewer, depending on the streaming service, but they don’t work with all media players.

Closed caption videos will have a separate SRT file. When uploading to social media and other platforms this file can be uploaded independently to enable off and on functionality.

Every brand video is different, but the process from start to finish is broadly the same for all.

Firstly, we will agree with you the creative approach. For a testimonial video this can be relatively straightforward, whereas for a storytelling emotive film the creative will be more involved.

TMC is an ideas business, so be prepared for lots of innovative thinking to ensure your brand is differentiated from the crowd.

Once the creative is agreed we will develop the storyboard, shot list and schedule for the filming. We can then source actors or models, hair and make-up, props and whatever else is required before shooting begins.

After filming we move into the post-production phase. This is when we bring together the footage, music, voiceovers, graphics and animations to complete the process. Depending on the production, you should see the first cut within one to two weeks.

The cost of a video can vary greatly depending on many factors such as length, filming location, talent, music and post-production.

For a short social media video that only uses still images, graphics, stock music and animations you can eliminate the need for filming. Videos of this nature can start from as little as £250 or even less when created as part of a series.

Another option is to replace still images with stock video footage, which saves the cost of filming. If you have a specific need, such as an aerial view of Westminster, there is an abundance of good stock footage available. The additional costs usually start from around £50 per clip.

For a bespoke brand video that requires creative planning, at least one day of filming and post-production, you should budget at least £2,500 as a realistic starting point.

If you would like a detailed quote for your video project, then please don’t hesitate to get in touch.

If you are wondering how a brand can use storytelling in its video content, then just think of the John Lewis Christmas adverts.

When you introduce storytelling techniques, you are more likely to get the attention of your audience and move them towards action. Good storytelling will trigger an emotional response such as joy, laughter, surprise, delight or desire.

Think about how your brand could be part of a story, perhaps told from the customer’s perspective or even a member of your team. You can let your creative juices flow and make it as emotive as possible. When you do this, the viewer will enjoy the experience and remember your brand fondly.

Videos with emotive storytelling get more likes, shares and engagements than any other kind of content. Think about the last video you liked or shared and how it made you feel.

Here at TMC we love developing brand stories, so if you are stuck for ideas give us a call and we will be delighted to help.

Choosing your interview setup will depend on the content and context. An off-camera interview is more traditional and works well for documentary-style content.

For the viewer, it will feel more factual and creates the impression of eavesdropping on a conversation. However, using this style in brand videos or for sales messages can appear a little contrived.

In this instance, the direct to camera interview is a better option. If you have a message you want to convey, be direct and deliver it down the lens. The result is far more engaging and will help to build trust.

Even emotive content can be delivered direct to camera. The viewer probably knows it’s an interview, but the direct delivery has more impact and feels like a story is being told. Customer testimonials are ideal for this approach.

People do not always like talking directly to a camera lens, so we use an eye-direct device, which reflects the interviewer’s face to make them more comfortable and natural on camera.

We'd love to hear about your project.
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The Marketing Café
The Marketing Café
36 Google reviews
The Marketing Café
The Marketing Café
36 Google reviews
Kate Flynn
Kate Flynn
April 12, 2022.
I had the pleasure of filming with Richard and the team at The Marketing Cafe for two days, working on a video for a high-end residential property. The whole team are very professional and a pleasure to deal with, we were very pleased with the end result.
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Shaun Poole
Shaun Poole
March 31, 2022.
Spoke to Ian on numerous occasions. Great bloke who really knows his stuff.
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Nik Madan
Nik Madan
January 10, 2022.
The Marketing Cafe provides an exceptional service, taking time to consult with their clients to understand what one is trying to achieve, whilst offering guidance and professional advice throughout. I cannot recommend them highly enough.
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Steven Akerman
Steven Akerman
January 6, 2022.
Absolute pleasure to deal with along with a fantastic product. Would highly recommend.
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Phoebe Burrows
Phoebe Burrows
January 6, 2022.
A very professional, dedicated team who produce high-quality work! Would highly recommend.
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Natasha Jackson
Natasha Jackson
January 5, 2022.
Absolutely thrilled with the work produced by out team at The Marketing Cafe. Managed our complex needs without any issues. Highly recommend them.
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Adrian Farr
Adrian Farr
January 5, 2022.
Great dealing with TMC. They are highly professional and easy to deal with and delivered on time and budget.
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Simon Hobbs
Simon Hobbs
January 5, 2022.
Have always found Richard, Ian and the team to be creatively excellent, highly professional and great to work with. Could not recommend them more highly.
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Timur Nizov
Timur Nizov
January 5, 2022.
Fabulous video production company!
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Matthew Sanger
Matthew Sanger
January 4, 2022.
TMC are a wonderful outfit. Great productions and brilliant collaborators.
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