Much will depend on the purpose of your video, the content, who the target audience is and where it will be seen.
Generally, adding subtitles to your videos is good practice, especially on social media channels where the volume is usually muted by default. Viewers are only likely to turn the volume on if the content looks interesting. So, if there are no subtitles, the message may be missed.
In the production process, you can choose between open and closed captions. Open captions are normally burned into the video, so they are always visible. Alternatively, you can choose closed captions. These can be switched off and on by the viewer, depending on the streaming service, but they don’t work with all media players.
Closed caption videos will have a separate SRT file. When uploading to social media and other platforms this file can be uploaded independently to enable off and on functionality.
Every brand video is different, but the process from start to finish is broadly the same for all.
Firstly, we will agree with you the creative approach. For a testimonial video this can be relatively straightforward, whereas for a storytelling emotive film the creative will be more involved.
TMC is an ideas business, so be prepared for lots of innovative thinking to ensure your brand is differentiated from the crowd.
Once the creative is agreed we will develop the storyboard, shot list and schedule for the filming. We can then source actors or models, hair and make-up, props and whatever else is required before shooting begins.
After filming we move into the post-production phase. This is when we bring together the footage, music, voiceovers, graphics and animations to complete the process. Depending on the production, you should see the first cut within one to two weeks.
The cost of a video can vary greatly depending on many factors such as length, filming location, talent, music and post-production.
For a short social media video that only uses still images, graphics, stock music and animations you can eliminate the need for filming. Videos of this nature can start from as little as £250 or even less when created as part of a series.
Another option is to replace still images with stock video footage, which saves the cost of filming. If you have a specific need, such as an aerial view of Westminster, there is an abundance of good stock footage available. The additional costs usually start from around £50 per clip.
For a bespoke brand video that requires creative planning, at least one day of filming and post-production, you should budget at least £2,500 as a realistic starting point.
If you would like a detailed quote for your video project, then please don’t hesitate to get in touch.
If you are wondering how a brand can use storytelling in its video content, then just think of the John Lewis Christmas adverts.
When you introduce storytelling techniques, you are more likely to get the attention of your audience and move them towards action. Good storytelling will trigger an emotional response such as joy, laughter, surprise, delight or desire.
Think about how your brand could be part of a story, perhaps told from the customer’s perspective or even a member of your team. You can let your creative juices flow and make it as emotive as possible. When you do this, the viewer will enjoy the experience and remember your brand fondly.
Videos with emotive storytelling get more likes, shares and engagements than any other kind of content. Think about the last video you liked or shared and how it made you feel.
Here at TMC we love developing brand stories, so if you are stuck for ideas give us a call and we will be delighted to help.
Choosing your interview setup will depend on the content and context. An off-camera interview is more traditional and works well for documentary-style content.
For the viewer, it will feel more factual and creates the impression of eavesdropping on a conversation. However, using this style in brand videos or for sales messages can appear a little contrived.
In this instance, the direct to camera interview is a better option. If you have a message you want to convey, be direct and deliver it down the lens. The result is far more engaging and will help to build trust.
Even emotive content can be delivered direct to camera. The viewer probably knows it’s an interview, but the direct delivery has more impact and feels like a story is being told. Customer testimonials are ideal for this approach.
People do not always like talking directly to a camera lens, so we use an eye-direct device, which reflects the interviewer’s face to make them more comfortable and natural on camera.