Cello – 40″ Curved TV

Product demo video for curved LED TV

Cello Electronics


Product demonstration video to promote the Cello 40″ curved TV.


This curved TV is mainly sold through online retailers such as Amazon and JD Williams. Cello needed a video that demonstrated the TVs features and curved panel design. It was important that the viewer could see that although curved the TV was versatile enough to be wall mounted.


Craigie, South Ayrshire

This video was shot at TMC’s Ayrshire studio in what is made to look like a home setting. Utilising mainly still photography, we added keyframe movements and replaced screens with moving video. Other animations and graphics have also been added to communicate important sales information.

TMC have been commissioned to produce product videos for the entire range of Cello TVs. All of these videos are for use on the Cello website as well as across social media channels and embedding on customer websites.

With product videos being so important to e-commerce success and Google SEO the return on investment continues to be well worth it for this kind of video content.

Crew members:

Ian Palmer – Camera and editing

Created by wpMURRgxfLHn | August 24, 2016 | Product Demos