Forrest Media – Glasgow Tour

Marc Keenan takes us on a tour of Glasgow and the Forrest Media CityScreens

Forrest Media – Glasgow Tour

Marc Keenan takes us on a tour of Glasgow and the Forrest Media CityScreens

Why?

These digital displays are a great way for brands to reach a mass audience in Glasgow. However, most media buyers and agencies are based in London. This video tour was commissioned to show buyers the impact they have without actually having to be there. Forrest has achieved great results from the video with media agencies able to properly take in the Forrest giant screen portfolio without having to travel to Glasgow. Many have commented on the quality and impact of the film saying it is the best outdoor media video they have ever seen.

What?

Driving tour of Glasgow, taking in Forrest’s giant digital advertising screens. The video opens with the Managing Director, Marc Keenan delivering a piece to camera before starting the driving tour. This is a good example of how TMC’s multi-skilled approach can deliver exceptional results and value for the client. The video covers many advertising sites and miles across the city, all filmed from cameras onboard moving vehicles.

How?

In advance of the filming, we assisted with scriptwriting as well as planning and storyboarding the entire film. The smooth flow was achieved using remote accessed 4K cameras attached to the car with in-built stabilisers. This involved two drive rounds. One to film from car to car and another to film the point of view in the direction of travel. In post-production on-screen graphics were used to inform the viewer of important information and stats for each advertising site. In addition, due to exposure challenges, complex tracking was used to replace adverts in the screens which were often overexposed.

"I’ve used one or two other video production companies in the past, but TMC displayed a much quicker level of understanding and rapidly picked up what we were looking for in every brief."

Marc Keenan – Managing Director | Forrest Media

Crew members

Ian Palmer – Producer/Director/Editing
Paul Russell – DoP

Video transcript

Forrest CityScreen
“Welcome to Glasgow, the home of the Forrest CityScreen network. Please join me for a virtual 2-minute tour of our city.” Mark Keenan | Managing Director
Quayside – Giant portrait screen at the entrance to the Quay, 529,362 fortnightly impacts, youth audience 7 days a week
Hydro II (North) – Twin landscape next to SEC and Hydro arena, 390,308 fortnightly impacts, 3rd most popular music venue on earth
Hydro II (South) – Twin landscape next to new Radisson Red, 390,308 Fortnightly impacts, heading towards the city centre and media park
Xpressway – 2 x 50sqm domination heading west from the city, 1.75 million fortnightly impacts
Western Gateway – 50sqm full motion at the busiest road junction in the UK, 1.53 million fortnightly impacts
Clydeside Gateway – 50sqm landscape on main city approach, 500,000 fortnightly impacts
Xpressway – 2 x 50sqm city-bound domination form the west, 1.75 million fortnightly impacts
Coming soon – a new giant portrait screen
Northern Gateway – 44sqm long-range on main abc1 commuter route, 150,000 fortnightly impacts
Central – 65sqm in an iconic prime retail city location, 3.5 million fortnightly impacts
Eastern Gateway – 50sqm next to Celtic Park and emirates arena, 229,148 fortnightly impacts, the main route to Glasgow from the east
Nelson St – 40sqm 4 lanes of traffic awards m8 & m74, 534,000 fortnightly impacts
Southern Gateway – 50sqm full motion on a main arterial route to the city, 1.32 million fortnightly impacts
13 giant premium screens – positioned right across the city, delivering over 5 million impacts
Get out of home, CityScreen
Forrest media

Created by IanAdmin | January 13, 2018 | Brand
The Marketing Café
The Marketing Café
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The Marketing Café
The Marketing Café
36 Google reviews
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