John D Wood – South Kensington
South Kensington presented by the people who live there
Why?
This is a client testimonial video that also serves as a useful area guide for South Kensington. TMC was commissioned to produce a series of videos that focus on their various branch locations throughout London. Getting clients on camera talking positively about your brand and their customer service experience is hugely powerful. John D Wood has produced a number of these videos with TMC. Focusing on specific areas around London, they also use the videos to guide clients on what it is like to live in an area – in this case, South Kensington.
What?
John D Wood is one of London’s most respected estate agents. South Kensington is one of a series and will be followed by the remaining branch network in line with their planned refurbishments. The brief for this video production was to capture the essence of South Kensington and what it is like to live there. Without interviewing any sales staff or managers we developed the authenticity of the brand by interviewing two clients who lived in the area – one lettings and one sales. The clients shared their experience of living in South Kensington whilst explaining how John D Wood has helped them to successfully buy, sell and rent properties in the location.
How?
We filmed this over one day. We worked with the client beforehand to establish the message, tone of voice and key objectives. We then developed the interview questions and created a storyboard for sign off. The video production has been very well received and is embedded on the John D Wood website under the South Kensington location. These kind of client testimonial videos are highly effective for our clients as they subtly sell their message whilst giving their potential customers value-added information and peace of mind. It’s all about delivering great content and this video production does that exceptionally well.
"We are delighted with the results from The Marketing Café. They have captured the culture and tone of our brands perfectly and present a compelling case as to why clients should choose us. We see a real return through this medium and look forward to further collaboration."
Richard Page, Marketing Director | Countrywide
Crew members
Ian Palmer – Producer/Director/Editing
Joan Bordera – DoP
Video transcript
South Kensington, Brought to you by John D Wood & Co
Heather Pearson, lettings client: South Kensington ass an area is always popular because of the parks, the restaurants, the French school, the museums. There’s a certain buzz about South Kensington that’s different to everywhere else in Central London.
Francesca Vasapolli, sales client: It’s residential, it’s quiet, as I say, it’s family oriented but tat the same time you can find a lot of restaurants, coffee shops, boutiques, so it’s just, it has it all.
South Kensington still has very much a villagey atmosphere and it has neighbourhoods which not many parts of London still have.
We chose John D Wood because it is a good name well known in London, has been around for generations snd mot of all it is highly regarded.
Jan Woroniecki, sales client: I had a property that wasn’t selling, it was a difficult sell but I eventually approached John D Wood and they managed to sell it within two weeks.
Heather: They’d been recommended by word of mouth from other friends and whoever I’ve gone in to the building they’ve always been warm and friendly and efficient and followed through.
Francesca: The service at John D Wood was exceptional because since the first moment we walked into the office, they took the time to listen and understand what we wanted to achieve.
Heather: John D Wood use great marketing techniques. The last two times that I’ve used John D Wood, we have spent effort making sure the photos look good and show the flat to the best ability and they’ve even helped me choose which photos I feel are best so they’ve marketed it very well for me.
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Jan: What I look for in an estate agent is somebody who can be realistic about what we can achieve and then obviously achieve it and John D Wood did that.
Own regular property magazine
Heather: John D Wood staff are amazing. They’re warm, they’re very welcoming, they’re very friendly, they’re very efficient and I found them the best out of this area.
Francesca: I was clear that John D Wood, throughout our dealings, really did go the extra mile.
John D Wood & Co
London, Country & International Property
Trusted for generations
