Cello – Superfast Smart

Video to promote Cello's fantastic new Smart TV

Cello Electronics


A 3D video production featuring Cello’s Superfast Smart TV.


Cello needed a promotional video to help convert potential buyers into sales for their new latest innovated product, particularly as most Cello products are sold online through Ecommerce.


TMC, Ayrshire Studio

This video is to recognise Cello’s fantastic new product which is unlike any other Smart TV on the market.

This video looks specifically at the services that the new Superfast Smart TV has to offer. The Smart System has access to thousands of apps that can all be operated on the TV. Content can be streamed from many platforms, such as Netflix, AmazonPrime and NowTV. Using the built in WiFi and two USB ports to record live television, the video shows how this Smart TV allows you to experience a new world of entertainment.

3D rendering shots of the Smart TV are used in this video to capture it’s unique qualities and services. TMC were given drawings of this product from the manufacturer to create lifelike 3D video renders. There was no filming required for this particular production.


Ian Palmer – Director/3D Editing and Rendering

Created by wpMURRgxfLHn | January 26, 2019 | Brand, Product Demos