Glen’s Vodka

Video for use in sales presentations to show their widespread marketing

Glen’s Vodka

Video for use in sales presentations to show their widespread marketing

Why?

Glen’s Vodka is a Scottish brand with one of the largest followings in the country. They have been making their original vodka for over 20 years and recently expanded their brand by launching Glen’s Platinum and Glen’s Flavours. This is a video to be used in sales presentations and across social media demonstrating the level of promotional activity by the brand. Glen’s Vodka has used the video at various sales meetings and it has been rolled out across social media. Glen’s have been delighted with the result.

What?

We aimed to show just how well known the brand is in Scotland and the value in seeing it rolled out to a wider UK audience.
Glen’s Vodka is well known in Scotland having recently committed £5m to an ad campaign. They needed a sale presentation video to show the dominance of the brand in outdoor advertising and across social media. The purpose of the video was to convince retail buyers in the wider UK market that Glen’s is a brand they should be stocking.

How?

Glen’s provided TMC with details of the brand and their marketing strategies, along with colour palettes and brand persona. We were given free-reign when creating the video concept, we looked at various styles and artistic approaches and created a mood board from there. The storyboard and shot details were worked out from there.
We shot the video with a small crew of just two from TMC along with two actors sourced and hired with the approval and consideration of the team at Glen’s. The video was created over two evenings of filming in Glasgow. Both nights, Radisson Red Glasgow was used as the main venue.

"The video looks great, we’re really pleased with how it turned out and how powerful the messaging is. Thank you again for everything and for getting this out so quickly for the team to use at their meetings this week, it was greatly appreciated."

Alisha Goodwin, Brand Manager | Loch Lomond Group

Crew members

Ian Palmer – Producer/Director/Editing
Paul Russell – DoP

Video transcript

Glen’s Vodka
Text messages: I’m just arriving at the Red Sky. Mx
Great give me 15 mins 🙂
What do you want to drink?
Not sure. I’ll decide on the way.
Well I know what I’m in the mood for 😉
World Vodka Awards 2019 – Gold
Glen’s Vodka £5m outdoor advertising brand campaign
Ocean outdoor 10m impacts every 2 weeks
1.52M Facebook monthly page reach & impressions @glens.vodka
Highly rated by 25-34-year-olds, Large format digital
@glens.vodka 80,000 Instagram monthly post reach
12% engagement rate, 2-3x greater than the industry standard for high engagement rate
Scotland – 46 Large frat screens, A further 70 large format in England
High recall & positive response amongst Glen’s target market 24-35-year-olds
Text messages: Have u decided what you’re having to drink?
I think I will go for something fancy. Rx
Radisson Red, The only one in the UK
Located next to worlds 2nd busiest venue, The SSE Hydro
Glen’s Vodka
All spirit. No fuss.

Created by Kara Meikle | May 10, 2021 | Brand
The Marketing Café
The Marketing Café
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The Marketing Café
The Marketing Café
36 Google reviews
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