The Waldorf Astoria – Edinburgh

Promotional video for Edinburgh's famous Caledonian Hotel

The Waldorf Astoria – Edinburgh

Promotional video for Edinburgh's famous Caledonian Hotel

Why?

The hotel wanted a video that showcased the improvements to regular and new visitors alike. To help promote the upgraded hotel The Marketing Café was asked to produce a short film. We shot the video over two fairly long days during some spectacular summer weather in Edinburgh. The brief for the production was to stay ‘on brand’ as closely as possible with some creative license to do our own thing. Waldorf Astoria’s online videos follow a theme of telling stories and promoting the experience.

What?

This is a promotional video to take potential guests on a journey around the hotel. Having recently been taken over by Waldorf Astoria, The Caledonian Hotel had undergone significant changes and refurbishment. Previously known as The Caledonian, this iconic Edinburgh hotel has been through a major transformation following a £25m refurbishment. Now a Waldorf Astoria hotel this is now one of Edinburgh’s most sought after five-star destinations.

How?

For this hotel video production, we decided to interview some members of staff to talk us through what they do and different aspects of the hotel. These interviews included the Concierge, Executive Chef and Guerlain Spa Manager. The result was really powerful with the interviewees adding great authenticity and helping to bring the brand and experience to life. The video has now been launched on the clients own YouTube channel and website.

"The Marketing Café has been a very reliable partner for the Waldorf Astoria Edinburgh – The Caledonian hotel, over the past years; they are always open to challenges and their final result is always outstanding. Couldn’t recommend them enough!"

Marina Cruz, Marketing Manager | Waldorf Astoria

Crew members

Ian Palmer – Producer/Director/Editing

Video transcript

Waldorf Astoria | Edinburgh – The Caledonian
Thomas Stewart, Concierge: We’re one of the few cities in Europe that has both a castle and a palace. The welcome is well received throughout the city is tremendous. This lounge area is now the finest in the city. From a historical point of view, you’re actually standing in the former platform area and railway tracks of the train station. We were originally built by The Great Western Railway Company.
Craig Sandle, executive chef: The passion that drives me to cook food in The Pompadour and Galvin Brasserie Deluxe and the hotel, in general, is the seasonal produce we can get here in Scotland. We’ve got some really great produce, different times of the year from the game to the seafood to forage mushrooms to wild foraged ingredients. That’s what drives us here really, we look at what’s available and do some nice dishes and get everyone excited by it.
Genevieve Ainsworth, Guerlain spa manager: Guerlain experience is tailored to each individual’s needs and wants for that day so you have each treatment tailored to however you want to feel for each time you come and visit us in the spa.
Thomas: Our recognition is tremendous, you know, making guests feel at home, you know, you’re creating memories for them.
Waldorf Astoria | Edinburgh – The Caledonian

Created by wpMURRgxfLHn | June 4, 2016 | Hotel
The Marketing Café
The Marketing Café
36 Google reviews
The Marketing Café
The Marketing Café
36 Google reviews
Kate Flynn
Kate Flynn
April 12, 2022.
I had the pleasure of filming with Richard and the team at The Marketing Cafe for two days, working on a video for a high-end residential property. The whole team are very professional and a pleasure to deal with, we were very pleased with the end result.
Read more
Shaun Poole
Shaun Poole
March 31, 2022.
Spoke to Ian on numerous occasions. Great bloke who really knows his stuff.
Read more
Nik Madan
Nik Madan
January 10, 2022.
The Marketing Cafe provides an exceptional service, taking time to consult with their clients to understand what one is trying to achieve, whilst offering guidance and professional advice throughout. I cannot recommend them highly enough.
Read more
Steven Akerman
Steven Akerman
January 6, 2022.
Absolute pleasure to deal with along with a fantastic product. Would highly recommend.
Read more
Phoebe Burrows
Phoebe Burrows
January 6, 2022.
A very professional, dedicated team who produce high-quality work! Would highly recommend.
Read more
Natasha Jackson
Natasha Jackson
January 5, 2022.
Absolutely thrilled with the work produced by out team at The Marketing Cafe. Managed our complex needs without any issues. Highly recommend them.
Read more
Adrian Farr
Adrian Farr
January 5, 2022.
Great dealing with TMC. They are highly professional and easy to deal with and delivered on time and budget.
Read more
Simon Hobbs
Simon Hobbs
January 5, 2022.
Have always found Richard, Ian and the team to be creatively excellent, highly professional and great to work with. Could not recommend them more highly.
Read more
Timur Nizov
Timur Nizov
January 5, 2022.
Fabulous video production company!
Read more
Matthew Sanger
Matthew Sanger
January 4, 2022.
TMC are a wonderful outfit. Great productions and brilliant collaborators.
Read more