The Waldorf Astoria – Edinburgh
Promotional video for Edinburgh's famous Caledonian Hotel
The hotel wanted a video that showcased the improvements to regular and new visitors alike. To help promote the upgraded hotel The Marketing Café was asked to produce a short film. We shot the video over two fairly long days during some spectacular summer weather in Edinburgh. The brief for the production was to stay ‘on brand’ as closely as possible with some creative license to do our own thing. Waldorf Astoria’s online videos follow a theme of telling stories and promoting the experience.
This is a promotional video to take potential guests on a journey around the hotel. Having recently been taken over by Waldorf Astoria, The Caledonian Hotel had undergone significant changes and refurbishment. Previously known as The Caledonian, this iconic Edinburgh hotel has been through a major transformation following a £25m refurbishment. Now a Waldorf Astoria hotel this is now one of Edinburgh’s most sought after five-star destinations.
For this hotel video production, we decided to interview some members of staff to talk us through what they do and different aspects of the hotel. These interviews included the Concierge, Executive Chef and Guerlain Spa Manager. The result was really powerful with the interviewees adding great authenticity and helping to bring the brand and experience to life. The video has now been launched on the clients own YouTube channel and website.