The Waldorf Astoria, Caledonian Hotel
This is a promotional video to take potential guests on a journey around the hotel whilst meeting some of the key staff members.
Having recently been taken over by Waldorf Astoria, The Caledonian Hotel had undergone significant changes and refurbishment. The hotel wanted a video that showcased the improvements to regular and new visitors alike.
Previously known as The Caledonian this iconic Edinburgh hotel has recently been through a major transformation following a £25m refurbishment. Now a Waldorf Astoria hotel this former railway station built by The Great Western Railway Company is now one of Edinburgh’s most sought after five star destinations.
To help promote the upgraded hotel The Marketing Café were asked to produce a short film. We shot the video over two fairly long days during some spectacular summer weather in Edinburgh. The brief for the production was to stay ‘on brand’ as closely as possible with some creative license to do our own thing. Waldorf Astoria’s online videos follow a theme of telling stories and promoting the experience.
Therefore, for this hotel video production we decided to interview some members of staff to talk us through what they do and different aspects of the hotel. These interviews included the Concierge, Executive Chef and Guerlain Spa Manager. The result was really powerful with the interviewees adding great authenticity and helping to bring the brand and experience to life. The video has now been launched on the clients own YouTube channel and website.
Ian Palmer – Producer/Director/Editing