video

Posted by | March 6, 2017
5 Steps to Video Marketing on Facebook

Creating a successful video campaign on Facebook requires understanding the platform and how best to involve and engage individuals in your brand. Putting together fun and compelling videos for your...

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product videos
Posted by | March 17, 2016
Product videos and e-commerce success

Producing high-quality product videos can seem like an expensive investment for many SME retailers, but the ROI is often huge. It’s remarkable then, given the huge appetite amongst online consumers,...

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animated video
Posted by | February 11, 2016
Using Animation in Video Marketing

Over the years animation in TV advertising has produced some pretty memorable characters, many of which have become symbolic of the brand they are advertising. From the adorable Ribena Berries...

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Posted by | January 15, 2016
Understanding Video Search Engine Optimisation – SEO

Video content on the web is growing at an unprecedented rate. By 2019, Cisco predicts that consumer video will make up 80% of all consumer internet traffic. Confronted by this...

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Customer testimonials
Posted by | December 10, 2015
Using Testimonials in Video Marketing

Mention video marketing to some businesses and they immediately think of the high production costs involved in creating polished looking advertising. But the advent of affordable high-quality recording equipment and...

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Video production london
Posted by | February 19, 2015
Corporate video production in London

Whether you are approaching the world of corporate videos for the first time with an interest in better complementing your wider marketing activities, or you have a background in the...

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content marketing specialist
Posted by | February 9, 2015
TMC proves that content is king

Content is so central today to providing your company with the strongest possible online presence - one that generates the right interest and with it, the right revenue. However, the...

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video production london
Posted by | January 29, 2015
Dump the video script

At The Marketing Café we often produce client videos in London and elsewhere that involve interviews with key members of staff. Every time we do this we come across a...

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Wistia
Posted by | August 10, 2014
Why we use Wistia for video

Video marketing has really come of age lately with businesses and brands across a wide spectrum now embracing the medium and setting aside realistic marketing budget to get it right....

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YouTube
Posted by | May 30, 2014
Third-party content on YouTube

Most of our clients use YouTube to host their videos and they have their own channels. However, once a video is uploaded you often find annoying adverts playing over them...

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