Creating a successful video campaign on Facebook requires understanding the platform and how best to involve and engage individuals in your brand. Putting together fun and compelling videos for your...
Posted by | March 17, 2016
Producing high-quality product videos can seem like an expensive investment for many SME retailers, but the ROI is often huge. It’s remarkable then, given the huge appetite amongst online consumers,...
Posted by | February 11, 2016
Over the years animation in TV advertising has produced some pretty memorable characters, many of which have become symbolic of the brand they are advertising. From the adorable Ribena Berries...
Posted by | January 15, 2016
Video content on the web is growing at an unprecedented rate. By 2019, Cisco predicts that consumer video will make up 80% of all consumer internet traffic. Confronted by this...
Posted by | December 10, 2015
Mention video marketing to some businesses and they immediately think of the high production costs involved in creating polished looking advertising. But the advent of affordable high-quality recording equipment and...
Posted by | February 19, 2015
Whether you are approaching the world of corporate videos for the first time with an interest in better complementing your wider marketing activities, or you have a background in the...
Posted by | February 9, 2015
Content is so central today to providing your company with the strongest possible online presence - one that generates the right interest and with it, the right revenue. However, the...
Posted by | January 29, 2015
At The Marketing Café we often produce client videos in London and elsewhere that involve interviews with key members of staff. Every time we do this we come across a...
Posted by | August 10, 2014
Video marketing has really come of age lately with businesses and brands across a wide spectrum now embracing the medium and setting aside realistic marketing budget to get it right....
Posted by | May 30, 2014
Most of our clients use YouTube to host their videos and they have their own channels. However, once a video is uploaded you often find annoying adverts playing over them...
