Cisco estimates that by 2020 there will be almost a million minutes of video per second crossing the internet. They add that, by then, 82% of all consumer web traffic will be video. This means online visibility is becoming increasingly dependent on your ability to deliver great video content. TMC are here to help.
15 YEARS OF VIDEO MARKETING EXPERIENCE
TMC is a video production company that’s been around for a while. Formed in 2003, we were producing corporate videos even before Facebook or YouTube came into play. Starting as a marketing company (hence the name The Marketing Café) we saw the opportunity for brand videos when the main format was DVD. With faster internet speeds and greater bandwidths the growth of this medium online was inevitable.
Today’s stats as indicated above really do take your breath away. For TMC it has been an incredible journey that is proving hugely beneficial to all of our current clients. Whether you are already a seasoned video marketer or just starting out then your goal will be the same – where can I find a high quality video production company with the right level of experience? With TMC you will not only find we have the experience and quality, but we are also led by strong marketing know how and commercial instincts.
Your video plans will have been initiated by some kind of marketing objective right? It’s important to us to know about where you are coming from and what you hope to achieve with the films we make. This is because it will impact our thinking and the way in which we go about creating your marketing videos.
We will be keen to learn about your market position, your competitors and target audience. We want you to be the best at what you do, which means from start to finish we need to be marketing driven in partnership with you.
It’s an overused word of course. Everyone claims to be ‘high quality’ but it really is the core of what TMC is all about. Our approach to every film brief we receive is the same. How can we make this video the best in its category? At TMC we are always raising the bar, looking for ways to improve and make your video content more engaging.
This is why we are not a volume business. Digital video lasts a lifetime and beyond on the web, so we don’t want to put our name to anything that we are not 100% proud of. No doubt there will always be a demand for high volume low value output, which is why TMC may not suit everyone. However, our brand promise gives our clients a clear peace of mind as they know what to expect from us.
In the video production business ‘production value’ is everything. TMC have always pushed the boundaries in this area to give our productions that all-important quality feel. As well as camera equipment and lighting Production values can be dictated by many things including:
the cinematography (angle, framing, look, feel, detail)
the audio quality
all things postproduction, which typically is:
the color correction
the sound engineering
the graphic elements
the animated add-ons
the file encoding
“TMC are an integral part of our business. We have worked with them for years as they have supported our growth and development. We wouldn’t be without them.”
SOME OF THE KIT WE WORK WITH
At TMC we work with a wide range of video production kit. This is either owned by the business or comes with the freelance operators we work with. These days we mainly shoot in 4K with the option to shoot slow motion at 1080p. Some of the kit includes:
- Sony FS7 (4k, 10bit, 180fps, 14 stops, Cinematic, Broadcast Spec)
- Sony A7S2 (4k, 120fps, Slog2/3)
- Alexa Mini
- Steadicam Merlin Arms & Vest
- Ronin-M Gimbal stabiliser
- LED Panel Lights (Bi-Colour & Battery powered)
- Radio & Boom Microphones
VIDEO MARKETING SUPPORT
If you need help with your video marketing efforts then TMC is your ideal video production partner. We can assist you with developing your YouTube channel, growing your audience and increasing engagement. Or if you need to develop your Facebook profile then our experience with this platform will prove invaluable to you. Other areas we can assist with include:
- Choosing the right video player for your website
- SEO optimisation of your videos
- Increasing video exposure
- Optimising videos for social channels
- Online video advertising