As a consultant, I have the dubious privilege of staying in many luxury hotels around the world for too many nights in any one year. My ideal hotel would combine...
Posted by | March 6, 2017
Creating a successful video campaign on Facebook requires understanding the platform and how best to involve and engage individuals in your brand. Putting together fun and compelling videos for your...
Posted by | July 21, 2016
It almost feels clichéd these days to start any article about video marketing with a sentence stating how powerful a medium it is. Unless you have been living under a...
Posted by | March 17, 2016
Producing high-quality product videos can seem like an expensive investment for many SME retailers, but the ROI is often huge. It’s remarkable then, given the huge appetite amongst online consumers,...
Posted by | February 11, 2016
Over the years animation in TV advertising has produced some pretty memorable characters, many of which have become symbolic of the brand they are advertising. From the adorable Ribena Berries...
Posted by | January 15, 2016
Video content on the web is growing at an unprecedented rate. By 2019, Cisco predicts that consumer video will make up 80% of all consumer internet traffic. Confronted by this...
Posted by | January 5, 2016
We are very excited to announce the launch of the upcoming VOOM Magazine. VOOM is our new in-house publication that has been designed to give marketing professionals an informative yet...
Posted by | December 20, 2015
To celebrate the upcoming launch of The Marketing Café’s new magazine Voom, we thought we’d take a look at the power of using print in your content marketing mix. Despite...
Posted by | December 10, 2015
Mention video marketing to some businesses and they immediately think of the high production costs involved in creating polished looking advertising. But the advent of affordable high-quality recording equipment and...
Posted by | July 13, 2015
Online hotel videos are continuing to grow in popularity. New research from Software Advice (A Gartner company, the world's leading IT research and advisory company) indicates that 51% of leisure travellers, 69%...
