Cello – Platinum Series
Introducing a new range of LED TVs with integrated soundbars
Why?
The Platinum Series is an innovative new range of LED TVs that Cello needed to promote to their consumer market. Cello Platinum LED TVs are truly unique in that no other LED TV on the market is able to deliver such high-quality sound from one system. In order to obtain better sound, most consumers need to purchase a separate soundbar, which means more cables and remote controls. This is an all in one unit that produces exceptional sound quality on 4K UHD screens for the ultimate cinematic experience.
What?
Product demonstration video to introduce the new Cello Platinum Series to consumers. This video production for Cello Electronics provides an overview of their new Platinum range. The products feature a multi-speaker system, Android Smart, 4K Ultra HD and air mouse remote control. Filmed in our own Ayrshire studio the production includes a voiceover from Steve Reed who also worked on the recent Cello cinema advert.
How?
Our job at TMC was to produce a 90-second video that encapsulated all these features to support consumer sales across the e-commerce network. TMC has delivered a complete solution for Cello. This includes writing the script, filming, animation graphics, editing and sourcing the voiceover talent. The video introduction has been used on the Cello website, across social media and YouTube channels. It has also been embedded on trade customer websites such as Amazon and JD Williams.
"We are delighted with the results from The Marketing Café. They have captured the culture and tone of our brand perfectly and present a compelling case as to why clients should choose us. We see a real return through this medium and look forward to further collaboration."
Richard Page, Marketing Director | Countrywide
Crew members
Ian Palmer – Camera and editing
Video transcript
Cello Platinum | The ultimate audiovisual experience
Welcome to cello platinum, the ultimate audiovisual experience.
Platinum LED TVs, 32” – 65” premium LED TVs
A premium range of LED TV’s that sound as good as they look.
Integrated multi-speakers, 4 speakers on the 32” and 6 for all other sizes
With a unique multi-speaker system, platinum delivers a truly immersive, cinematic experience.
More immersive sound with greater depth and bass
In comparative tests, platinum is proven to be superior to all other LED TV brands.
“The real star is the sound, which is deep and throaty” Jeff Parsons – Tech Writer | Mirror
Every platinum TV features android smart, giving you the ability to download thousands of your favourite apps directly to the TV.
Android Smart on all platinum TVs, download 1000s of apps directly to the TV
4K ultra hi-definition, 50” TVs and upwards include 4k UHD
For greater clarity and detail, all 50” to 65” models include 4k ultra HD.
Air mouse remote control, easily control the on-screen cursor
An air mouse remote is supplied as standard, this means a simple wave of the hand is all that is needed to control the cursor on the TV screen. Downloading apps and operating the smart system couldn’t be easier. From 32” all the way up to a colossal 65” platinum provides complete versatility for use in every situation throughout the home.
All screens wall mountable
And regardless of the size, All TVs are wall mountable. The multi-speaker system, android smart, 4k ultra HD, and air mouse remote combine to form cello platinum LED TVs. The ultimate audiovisual experience. Proudly made in Britain.
