Cello – Platinum Series
Introducing a new range of LED TVs with integrated soundbars
The Platinum Series is an innovative new range of LED TVs that Cello needed to promote to their consumer market. Cello Platinum LED TVs are truly unique in that no other LED TV on the market is able to deliver such high-quality sound from one system. In order to obtain better sound, most consumers need to purchase a separate soundbar, which means more cables and remote controls. This is an all in one unit that produces exceptional sound quality on 4K UHD screens for the ultimate cinematic experience.
Product demonstration video to introduce the new Cello Platinum Series to consumers. This video production for Cello Electronics provides an overview of their new Platinum range. The products feature a multi-speaker system, Android Smart, 4K Ultra HD and air mouse remote control. Filmed in our own Ayrshire studio the production includes a voiceover from Steve Reed who also worked on the recent Cello cinema advert.
Our job at TMC was to produce a 90-second video that encapsulated all these features to support consumer sales across the e-commerce network. TMC has delivered a complete solution for Cello. This includes writing the script, filming, animation graphics, editing and sourcing the voiceover talent. The video introduction has been used on the Cello website, across social media and YouTube channels. It has also been embedded on trade customer websites such as Amazon and JD Williams.