John D Wood – Chelsea
Testimonial and area guide for London's premier estate agency
Why?
Established in 1872, John D Wood is one of London’s most respected estate agents. Getting clients on camera talking positively about your brand and their customer service experience is hugely powerful. John D Wood has produced a number of these videos with TMC. Focusing on specific areas around London, they also use the videos to guide clients on what it is like to live in an area – in this case, Chelsea. This is a client testimonial video that also serves as a useful area guide for Chelsea. Chelsea is one of a series and will be followed by the remaining branch network in line with their planned refurbishments.
What?
TMC was commissioned to produce a series of videos that focus on their various branch locations throughout London. The brief for this video production was to capture the essence of Chelsea and what it is like to live there. Without interviewing any sales staff or managers we developed the authenticity of the brand by interviewing two clients who lived in the area – one lettings and one sales. The clients shared their experience of living in Chelsea whilst explaining how John D Wood has helped them to successfully buy, sell and rent properties in the location.
How?
We filmed the branch, Chelsea and the interviews over one day. As with all our video production projects we worked with the client beforehand to establish the message, tone of voice and key objectives. We then developed the interview questions and created a storyboard for sign off. The video production has been very well received and is embedded on the John D Wood website under the Chelsea location. These kind of client testimonial videos are highly effective for our clients as they subtly sell their message whilst giving their potential customers value-added information and peace of mind. It’s all about delivering great content and this video production does that exceptionally well.
"We are delighted with the results from The Marketing Café. They have captured the culture and tone of our brands perfectly and present a compelling case as to why clients should choose us. We see a real return through this medium and look forward to further collaboration."
Richard Page, Marketing Director | Countrywide
Crew members
Ian Palmer – Producer/Director/Editing
Joan Bordera – DoP
Video transcript
Chelsea | Brought to you by John D Wood & Co
April Russell, sales client: I like living in Chelsea because it’s near lots of parks. You have variety, wonderful restaurants. You can walk everywhere relatively easily. Between friends and restaurants and shops and public transportation it has everything.
John Williams, lettings client: All of my tenants mainly come from overseas and what they love about Chelsea is the village atmosphere, they love the buzz of the place, they love going to Peter Jones and all the shops along there.
April: I have been living in London for 35 years. The first agency I came across was John D Wood, Andy Buchanan. Andy has a great way of sitting down with his client and over the years, because it’s just been an agreeable transaction when we’ve sold, we’ve always gone back to John D Wood.
John: The more I got to know them, the more comfortable I felt with them and most of them are now, a little bit, my friends. I feel really at peace with them.
Own regular property magazine
April: Sometimes website can be very difficult but again, it’s all about making it easy for the user and they do that very well.
John: John D Wood do a great job on their marketing, I know that because I get the results of it.
Featured on the major portals
John: The service I get from John D Wood is fantastic, they are really efficient, I trust them all, they’re always on my side, they’re looking after my interests, and it’s just a joy to work with them. They’re brilliant, brilliant team.
April: I love John D Wood because they’re a nice agency to work with, all my family members have gone through John D Wood and I think it’s the first place you go to when you’re looking for a property in Chelsea.
John D Wood & Co, London, Country & International Property
Trusted for generations
