John D Wood – Chelsea
Testimonial and area guide for London's premier estate agency
Established in 1872, John D Wood is one of London’s most respected estate agents. Getting clients on camera talking positively about your brand and their customer service experience is hugely powerful. John D Wood has produced a number of these videos with TMC. Focusing on specific areas around London, they also use the videos to guide clients on what it is like to live in an area – in this case, Chelsea. This is a client testimonial video that also serves as a useful area guide for Chelsea. Chelsea is one of a series and will be followed by the remaining branch network in line with their planned refurbishments.
TMC was commissioned to produce a series of videos that focus on their various branch locations throughout London. The brief for this video production was to capture the essence of Chelsea and what it is like to live there. Without interviewing any sales staff or managers we developed the authenticity of the brand by interviewing two clients who lived in the area – one lettings and one sales. The clients shared their experience of living in Chelsea whilst explaining how John D Wood has helped them to successfully buy, sell and rent properties in the location.
We filmed the branch, Chelsea and the interviews over one day. As with all our video production projects we worked with the client beforehand to establish the message, tone of voice and key objectives. We then developed the interview questions and created a storyboard for sign off. The video production has been very well received and is embedded on the John D Wood website under the Chelsea location. These kind of client testimonial videos are highly effective for our clients as they subtly sell their message whilst giving their potential customers value-added information and peace of mind. It’s all about delivering great content and this video production does that exceptionally well.