Blog

News, video and industry insights from TMC and the wider world of marketing
Monday, August 18, 2025
Why Details Make the Difference in Product Video

When it comes to product videos, too many brands stop at the basics. A spin on the turntable. A rundown of features. A logo at the end.

Tuesday, August 5, 2025
The Room Isn’t the Product. The Feeling Is!

A fresh pour for the hospitality world. In hotel marketing, we’ve all seen it: the classic video tour. Slow pans of crisp white sheets.

Monday, July 28, 2025
Real > Perfect: Why Authentic Customer Stories Win Now

Remember when customer videos felt like case studies in disguise? Glossy, scripted, and full of buzzwords? That era is fading. Fast. Today, audiences respond to honesty — not polish. And...

Sunday, July 20, 2025
No CTA, No Problem: Why Branded Videos Are Getting Bolder

More and more, brands are shifting from aggressive CTA-driven content toward something more powerful: branded storytelling. Not every video has to convert immediately. Some of the most effective content doesn’t...

Sunday, July 13, 2025
Maximising Trade Show Video: How to Capture Content That Works All Year Long

Trade shows can be a blur. Lights, booths, conversations, demos. You spend weeks preparing — and then, just like that, it’s over.

Monday, July 7, 2025
How to Make Your Video Content Feel More Human

We’ve all seen it — the overly scripted, stiff, hyper-polished corporate video that feels like it belongs in a boardroom presentation rather than a social feed or website.

Monday, June 30, 2025
AI & Video Marketing: Hype or Helpful?

Artificial Intelligence is everywhere. From auto-generated emails to AI-powered headshots, it’s hard to escape the AI conversation — and video marketing is no exception.

Monday, June 23, 2025
Why Most B2B Video Falls Flat on Social — And How to Fix It

Why Most B2B Video Falls Flat on Social and How to Fix It

Saturday, June 14, 2025
Your YouTube Video Doesn’t Need a Better Title. It Needs a Better Thumbnail.

If your YouTube videos aren’t performing, it’s probably not the script, the speaker, or even the edit — it’s the thumbnail.

Saturday, June 7, 2025
How AI Is Changing Video Storytelling in 2025 — Why Brands Must Adapt

The video marketing landscape is evolving rapidly, with AI-powered tools leading the charge. But AI is much more than just automation.

Sunday, April 26, 2020
3 ways to improve your social videos’ conversion rates

Knowing what to make for Facebook and where to put it is pretty close to rocket science in this day and age. Here's 5 tips to help.

Friday, April 3, 2020
How social video production can help your business through uncertain times

Knowing what to make for Facebook and where to put it is pretty close to rocket science in this day and age. Here's 5 tips to help.