It almost feels clichéd these days to start any article about video marketing with a sentence stating how powerful a medium it is. Unless you have been living under a...
Producing high-quality product videos can seem like an expensive investment for many SME retailers, but the ROI is often huge. It’s remarkable then, given the huge appetite amongst online consumers,...
Over the years animation in TV advertising has produced some pretty memorable characters, many of which have become symbolic of the brand they are advertising. From the adorable Ribena Berries...
Video content on the web is growing at an unprecedented rate. By 2019, Cisco predicts that consumer video will make up 80% of all consumer internet traffic. Confronted by this...
We are very excited to announce the launch of the upcoming VOOM Magazine. VOOM is our new in-house publication that has been designed to give marketing professionals an informative yet...
To celebrate the upcoming launch of The Marketing Café’s new magazine Voom, we thought we’d take a look at the power of using print in your content marketing mix. Despite...
Mention video marketing to some businesses and they immediately think of the high production costs involved in creating polished looking advertising. But the advent of affordable high-quality recording equipment and...
Online hotel videos are continuing to grow in popularity. New research from Software Advice (A Gartner company, the world's leading IT research and advisory company) indicates that 51% of leisure travellers, 69%...
Whether you are approaching the world of corporate videos for the first time with an interest in better complementing your wider marketing activities, or you have a background in the...
Content is so central today to providing your company with the strongest possible online presence - one that generates the right interest and with it, the right revenue. However, the...
At The Marketing Café we often produce client videos in London and elsewhere that involve interviews with key members of staff. Every time we do this we come across a...
Video marketing has really come of age lately with businesses and brands across a wide spectrum now embracing the medium and setting aside realistic marketing budget to get it right....
